WordPress is a preeminent open source web development platform that makes it easier to set up a website, blog, or an e-commerce site. Statistics from WhoIsHostingThis on server hosting show that WordPress has 57% of CMS market share, and about 27% of all websites on the internet are powered by WordPress.
The popularity of WordPress is attributed to an active community of developers who work behind to fix bugs, create themes, and develop plugins that make WordPress a highly capable system. As opposed to websites created using sophisticated platforms, you can upgrade the capability of WordPress in just three steps using a plugin. There are over fifty thousand plugins; in this article, we will focus on the three best WordPress Plugins every website should have.
Search Engine Optimisation is vital for getting visitors from search engines to your website. From the design phase, WordPress is made to be SEO friendly. However, you need more than a responsive website to rank well on search engines. Yoast SEO is one of the most essential plugins offering comprehensive SEO solutions and tools to ensure you are found on all search engines.
With Yoast SEO you can optimise for keywords, key phrases, related keywords, meta description, track how often you use certain keywords, and more. The plugin allows you to set a focus keyword phrase to check for its density in your content which is crucial for good rankings. By setting the meta description you can preview how your content will appear on search engines and social media shares. The plugin additionally analyses your content for ease of readability and calculates Flesch Reading Score. It combines powerful redirect features to create 301 redirects which is helpful for ensuring no broken links on your site. Best of this news is that it’s free. You may opt for Yoast Premium to increase functionalities.
The rise in cyber-security instances continues to bug website admins every day. We cannot emphasise enough how ensuring the security of your site must be your top priority. Wordfence is highly rated as one of the best WordPress plugins to handle the security of your site.
Wordfence offers a real-time scan to ensure your website is updated with security patches to cover any recently discovered vulnerabilities. It’s built from the ground up with a malware scanner and endpoint firewall to protect your website. The team at Wordfence ensures it has the newest firewall rules, malicious IP addresses, malware signatures, and everything it needs to keep your website safe. Additional features include brute force attack blocking, country blocking, cell-phone sign in, system security tweaks, and website performance checks. The plugin is freely available; however, you can pay for the premium version to enjoy additional functionalities. At WebKraft we use Wordfence for customers on our maintenance packages.
In addition to having a search engine optimised website, a tool that can directly communicate and engage with your customers is crucial to the growth of your business. Even with the growth of social media platforms, statistics show that over 200 billion emails continue to be sent every day, meaning email remains an effective tool to reach your customers.
MailChimp is an effective tool for optimising your email subscriptions. Ranked as one of the world’s leading email service provider, it includes plans for small businesses as well as large enterprises to handle large volumes of emails. It allows you to manage subscribers, analyse ads and email campaigns, view click-through and success rates of sent emails, sent targeted emails, customise signup and subscribe forms, generate and utilise insightful reports. It comes with ready made templates that you can edit to fit your business needs. The free MailChimp package allows you to send up to 12,000 emails per month to up to 2,000 subscribers. You can upgrade to the premium version when your business grows.